Athens Journal of Business & Economics
Volume 10, Issue 3, July 2024
DOI: 10.30958/ajbe/v10i3
| Table of Contents | |
|---|---|
| Download the entire issue (PDF) | |
| Front Pages | |
| Public Policy, Economic Growth and Poverty Alleviation: A Study in the Indian States Ritwik Sasmal, Pinaki Das & Joydeb Sasmal | 159 |
| How Digital Transformation Impacts Customer Experience in the Hard Luxury Industry: Consensus on Omnichannel Strategy Marine Bertrand & Ekaterina Glebova | 183 |
| Differentiation, Cost Leadership, or Ending Up in the Middle? A Reflection on the Viability of Porter’s Generic Strategies through a Case Study Comparison of McDonalds and Starbucks Mehvish Bhat, Ankur Agrawal & Michail V. Barmpas | 217 |
| Business Company Approaches to the Protection of Nature and Biodiversity Peter Jones | 239 |