Athens Journal of Business & Economics
Volume 8, Issue 1, January 2022
DOI: 10.30958/ajbe/v8i1

Table of Contents
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Front Pagesi-viii
Animal Welfare and Major Food Retailers
Peter Jones and Daphne Comfort
9
Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach
Somjit Barat
21
Factors that Influence FinTech Adoption in South Africa: A Study of Consumer Behaviour towards Branchless Mobile Banking
Barbara Jeanne Slazus and Geoffrey Bick
43
The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria
Michael Segun Ogunmuyiwa
65
Exchange Rate and Trade in Services Nexus in Nigeria: A Non-Linear ARDL Approach
Nathan Audu and Titus Obiezue
79

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