Athens Journal of Business & Economics
Volume 1, Issue 1, January 2015
DOI: 10.30958/ajbe/v1i1
| Table of Contents | |
|---|---|
| President's Message | 5 |
| Editor's Note | 7 |
| Comparative Advantage and Competitive Advantage: An Economics Perspective and a Synthesis Satya Dev Gupta | 9 |
| Exporting B2B Solutions: The Impact and Contribution of Using Social Media Ziad Abdelmoety and Spiros Gounaris | 23 |
| The Role of Attitudes and Ethicality on Branded Video Games(Advergames) Acceptance Joaquin Aldas-Manzano, José Martí-Parreño, Carla Ruiz-Mafe and Lisa Scribner | 41 |
| Are we talking the Same Language? Challenging Complexity in Country Brand Models Fabiana Mariutti and Ralph Tench | 49 |
| Economic Aspects of Milk Production in Organic and Conventional Specialised Dairy Farms in Poland Marcin Żekało | 63 |
| Announcements | 73 |
| Cover | |