Volume 12, Issue 1, January 2026
DOI: 10.30958/ajmmc/v11i1
| Table of Contents | |
|---|---|
| Download the entire issue (PDF) | |
| Front Pages | |
| From Fragmentation to Coordination: Regulating Social Media to Protect Electoral Integrity in the European Union Adriana Mutu | 9 |
| Binge-watching on Reels/Shorts in Social Media Ecosystem: A Study on User Motivation, Gratification and Behavior D. Guna Graciyal & C. Gladious Guna Ranjini | 25 |
| How User-Generated Content Shapes Brand Authenticity and Shopping Behavior in Social Media Advertising: A Consumer Perspective Dina Younis | 45 |
| Reactive or Preventive Approach? An Agenda-Setting Analysis of Health News in Bangladeshi Bengali Newspaper Mehedy Hassan Razib, Farzana Tasnim Pinky & Md. Hasan Al Banna | 57 |