Athens Journal of
Mass Media and Communications
Volume 11, Issue 2, April 2025
DOI: 10.30958/ajmmc/v11i2
| Table of Contents | |
|---|---|
| Download the entire issue (PDF) | |
| Front Pages | |
| Unlocking Advertising Potentials of Live-Streaming Platforms: Investigating the Impact of Telepresence and Flow on Advertising Avoidance on Twitch Nam Young Kim, Ki Won Seo & Masudul Biswas | 73 |
| The Development of Vietnam’s Public Relations Industry Tuong-Minh Ly-Le | 93 |
| Relationship between Media and Public Memory Agenda: Memory-Setting Case Study of Georgia Salome Mamasakhlisi & Mariam Gersamia | 105 |
| Conceptualising the Mass Media as ‘The Social Scientific Oracle’ Obiorah I. Edogor | 125 |