Athens Journal of Tourism
Volume 7, Issue 4, December 2020
DOI: 10.30958/ajt/v7i4

Table of Contents
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Front Pagesi-viii
Resistance to Customer-driven Business Model Innovations: An Explorative Customer Experience Study on Voice Assistant Services of a Swiss Tourism Destination
Anna Victoria Rozumowski, Wolfgang Kotowski & Michael Klaas
191
Travel Format versus Nationality as Drivers of the Perception of Crowding in a Rural Tourist Destination
Else Ragni Yttredal & Nathalie Homlong
209
Site Management Strategies for UNESCO World Heritage Sites: The Case of the Letoon Sanctuary in Turkey
Aybike Yenel & Müge Bahçeci
227
"Stories of Montanistika" in the World of Virtual Reality
Blaž Vrhovnik, Špela Klobučar, Petra Hrovat, Zalka Leskovar, Martin Šíp, Danej Brakič, Lucija Perovnik, Boštjan Rožič, Matevž Novak, Andrej Učakar, Petra Žvab Rožič &Helena Gabrijelčič Tomc
259

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